What are QR Codes?

QR = Quick Response. QR Codes are a two dimensional barcode or matrix barcode that can be scanned and read by smart phones.   The 2D code is capable of storing up to several hundred times the amount of data held in a linear bar code as seen on everyday grocery items. Depending on the type of code it is, it can direct the viewer to a website, make a phone call, deliver a vCard, and open a mobi site or Facebook page – their uses are only limited by the imagination!

These 2D codes were created by Denso Wave, a subsidiary of Toyota in 1994.  The QR codes were designed to track vehicles as part of their manufacturing process.  Today, these codes have expanded their use and are part of everyday life. QR codes appear on everything from burger packaging, billboards, on buildings, buses, trains and the codes are even used to make their appointments, travel on public transport etc.  

QR codes have become increasingly popular as customers become more reliant on mobile smart phones and immediate information while on the go. More and more businesses are using QR codes as part of their marketing and communications.  This technology has become so big that Internet giant Google now endorses them. During the month of June 2011, according to one study, 14 million mobile users scanned a QR code or a barcode. Some 58% of those users scanned a QR or bar code from their home, while 39% scanned from retail stores; 53% of the 14 million users were men between the ages of 18 and 34.

Customised QR Codes vs Standard QR Codes

Why would you not choose to brand your QR Code? Eye-catching QR codes attract more customers which ensures your QR Code scanning ratio dramatically rises. By customising your Code, customers get an idea of the contents of your website before scanning it.

QRCodes QLD's experienced graphic artists are highly aware of branding and have the ability to provide you with a cutting edge design for your business and/or promotion. Our designers know QR Code limitations and test their designs through various platforms and mobile phones.

Download our guide How To Use A QR Code